Whist we are SMSF technical experts, we do not claim to be Practice Management experts. To this end, we’ve invited Martin Bissett and Darren Xerri from Upward Spiral Professionals (USP) to present two webinars on two important practice management topics: Pricing and Pipeline.
The first of this two part series will be held on 4 March 2021 on Pricing and the second webinar will be on 15 April 2021 on Pipeline.
We know pricing is a huge area of concern and a lot of commentators make what is a simple topic very complex. In this webinar, Martin will make the complex very simple and he will show you the 3 prices you’ll ever need.

About Martin Bissett
Martin Bissett is the founder of the Upward Spiral Partnership (USP), the international consulting firm that specialises in enabling the accounting profession to win higher-end clients, create leaders from their ranks and save lives. His professional purpose is to alert the accounting profession to the profound outcomes that their advisory expertise can create in the lives of their clients. At the same time, he also alerts the accounting profession to the profound difficulties that can arise in the lives of their clients when they choose not to educate their clients about the impact that their advisory expertise can have. The Upward Spiral Partnership is the 4th business Martin has played a key role in building and the first of his own.
About Darren Xerri
Since 1996, Darren has worked with accounting professionals to help them operate their firms more profitably and efficiently. USP Australia is a collaboration with Martin Bissett and Darren Xerri bringing both their experience and expertise, with Darren delivering regionally to accounting firms in Australia. Darren brings a wealth of business acumen and practice management experience to firms he consults with. He enables partners to focus on evolving their firm, freeing up discretionary time so they can concentrate on strengthening client advisory relationships and work closely with their clients.